Integrating SEO into the content creation process
Ruchika Batra
Birdseye
- Part 1SEO challenges in content marketing
- Part 2 Integrating SEO into the content creation process
Show Notes
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01:30Integrating SEO into content creationThe starting point for integrating SEO into the content creation process can vary, as it may originate from identified SEO needs or broader organizational goals. Whether initiated by SEO to address specific needs or by content marketers, collaboration is crucial.
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02:37Integrating SEO into content planningThe most natural fit for incorporating SEO into content creation is at the planning stage, where SEO can identify gaps and suggest topics for content creation. Collaborating from the outset ensures that content creation receives SEO inputs early on.
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07:05The interwoven nature of SEO and content marketingContent marketing and SEO are inherently intertwined. SEO is a necessary complement to content marketing as it provides the structure to content, benefiting both organic search success and enhancing user experience.
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10:50Enhancing user experience with SEOMany SEO best practices align with good content creation. Using SEO techniques like breaking up paragraphs, using bullet points, and including images, makes it easier for users to read and understand the content, contributing to a positive user experience
Quotes
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"By bringing the SEO team on right at the planning stage itself, the content marketer can get the SEO inputs before they start. That's a good place to be rather than retrofitting SEO at a later stage." - Ruchika Batra
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"A content marketer would be an author or novelist if it doesn't have the SEO element attached. It's a partnership between SEO and content marketing. One cannot exist without the other." - Ruchika Batra
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"SEO is not rocket science. It is a commonsensical way of putting any content out there in a way that makes it easy for someone to read. When we say helpful content, it is precisely that. You're making it easy on the eye." - Ruchika Batra
- Part 1SEO challenges in content marketing
- Part 2 Integrating SEO into the content creation process
Up Next:
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Part 1SEO challenges in content marketing
Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing.
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Part 2Integrating SEO into the content creation process
Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and including alt text for images, content becomes more accessible and engaging for all users. Today, Ruchika discusses integrating SEO into the content creation process.
